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Data enrichment services: leverage data to maximize sales

Collect and leverage valuable data from your audience and marketing efforts to drive more leads, sales, and revenue with data enrichment services.

Our friendly data experts help you leverage advanced, industry-leading technology to collect and enrich data with key lead and company attributes that help you segment and personalize your marketing campaigns for more conversions. We do the heavy lifting when it comes to analyzing and leveraging your data, so you can enjoy more sales and revenue.


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  • Up to 10,000 marketing contacts analyzed
  • Up to 250,000 customer journeys tracked
  • 300 inbound calls tracked
  • 8 lookalike or custom ad audiences
  • Dedicated marketing automation expert

PRO PLAN Most Popular


  • Up to 15,000 marketing contacts analyzed
  • Up to 500,000 customer journeys tracked
  • 300 inbound calls tracked
  • 15 lookalike or custom ad audiences
  • Dedicated marketing automation expert



  • Up to 100,000 marketing contacts analyzed
  • Up to 1,000,000 customer journeys tracked
  • 1,000 calls tracked
  • 30 lookalike or custom ad audiences
  • Dedicated marketing automation expert

Gain deep insights into your leads

To close more deals and increase revenue, you need access to data to inform your processes and strategies. At Nutshell, we know that collecting, analyzing, and leveraging data is no easy feat.

That’s why we offer flexible data enrichment solutions. We’ll take care of tracking and analyzing your sales and marketing data to help you gain valuable insights into your leads, so you can improve your processes and earn more sales.

With our services, you’ll have access to industry-leading technology to ensure you gain the best insights from your data.

For example, our user-friendly customer relationship management (CRM) platform helps you manage your entire sales pipeline, track customer journeys, and analyze how leads interact with your website.

Plus, our friendly team, made up of hundreds of data experts, is always on hand to help you maximize your results, guide you through your current strategy performance, and answer any questions you have.

Ready to start gaining deep insights into your leads? Fill out the form on this page to take the next step!

Data enrichment services powered by industry-leading technology

We use industry-leading technology to power our data enrichment solutions.

With our software, you’ll have access to billions of data points, state-of-the-art data analysis, and optimizations powered by artificial intelligence (AI). As a result, you’ll gain revenue-driving insights from your leads, current customers, and website visitors.

Learn more about our powerful software below:

All-in-one CRM software

Our all-in-one CRM software makes managing customer data and increasing sales a piece of cake. Its user-friendly interface and hassle-free features help you easily locate the data you need and view essential lead insights in only a few clicks.

Nutshell’s CRM helps you automate sales processes, store lead and customer contact details, and track interactions with leads and prospects to keep your sales team organized.

Our CRM also goes a step further to help you collect and leverage data to gain valuable insights that help you drive more sales and revenue.

Get a brief overview of how our CRM helps you collect and enhance your data below:

Collect valuable first-party data

With many companies like Google phasing out third-party data, first-party data is essential to learn more about your audience and inform your strategies. And our CRM software provides the perfect solution.

With data enrichment services, you can collect valuable first-party data from your leads, prospects, and current customers and clients. For example, you learn about their:

  • Location
  • Age
  • Job title
  • Industry
  • Education level
  • Purchase history

By gathering this information, you can learn more about your audience’s interests and pain points.

And with these insights, you can personalize your audience’s experiences to implement messages that resonate with their unique interests, encouraging them to convert into paying customers or clients.

Manage your sales pipeline

Our software is one of the most flexible CRMs for managing your entire sales pipeline, offering four different ways to view your pipeline, including a chart, map, list, and board view. With our sales pipeline management features, you can view and track your leads’ entire journey from initial awareness to conversion.

For example, you can view the conversations they had with your sales team, which content they viewed on your website, and which marketing channels first led them to your business.

By getting a complete overview of your entire sales pipeline, you can easily identify and optimize any problem areas that cause your leads to drop out of your sales funnel.

Access easy-to-use, customizable reports

While our team will help you maximize your sales and revenue with every feature our CRM offers, you’ll also have access to our easy-to-use, customizable reports.

With our reports, you can:

  • Instantly view and track your sales performance
  • Track your team’s productivity
  • Forecast your future sales
  • Monitor the volume of your leads
  • Analyze lost deals
  • View how customers and clients advance through your sales funnel

Our CRM reports make it easy to measure the success of your sales processes and marketing strategies.

You can also view which efforts drive the best results and which ones fall behind. With those insights, you can optimize and improve your strategies to drive more sales and revenue, earning you a higher return on investment (ROI) for your efforts.

Send personalized marketing emails

Our CRM software also helps you leverage your data to create engaging, personalized marketing emails that resonate with your audience’s unique interests and pain points.

Save your team valuable time by creating automated email drip sequences that send when someone completes a specific action on your website or reaches a certain stage in your sales funnel.

You can also easily create email lists based on your audience’s common interests or demographics. Plus, you can easily track the success of each email along the way.

MarketingCloudFX—revenue acceleration software

Our lead enrichment services also give you access to MarketingCloudFX. MarketingCloudFX is our in-house revenue acceleration platform that helps you power up both online and offline sales.

Powered by IBM Watson, MarketingCloudFX helps you unify your sales and marketing data, make fast data-driven decisions that maximize sales, launch revenue-driving strategies with insights from billions of data points, and more.

With MarketingCloudFX, you can measure the success of your marketing strategies and manage each one all from a single dashboard.

From managing and nurturing your leads to tracking your audience’s behavior to analyzing your website’s search rankings, this platform gives you everything you need to achieve digital marketing success.

Plus, MarketingCloudFX works hand-in-hand with our flexible CRM platform for the ultimate data enrichment solution.

With MarketingCloudFX and our world-class CRM platform, you can discover which strategies and channels generate the most leads for your company. As a result, you can optimize your strategies and techniques to bring even more leads into your sales funnel.

Nutshell’s CRM then helps you track and manage your new high-quality leads as they move through your sales funnel, so you never have to worry about a lead falling through the cracks and missing out on a potential sale.

You can also use MarketingCloudFX and our CRM platform to automate time-consuming marketing and sales tasks so you can spend more time driving revenue.

If you’re searching for the best software to help you leverage your data for smarter sales and marketing decisions, Nutshell’s hassle-free CRM has you covered.

Why choose Nutshell + WebFX for your data enrichment services?

On the fence about whether data enrichment solutions are for you?

At Nutshell, we are an extension of your sales and marketing team. We take the time to get to know you, your team, and your unique company to help you gather insights from your data that help you achieve and exceed your business goals.

We offer entirely transparent, custom pricing to meet your company’s unique needs and budget.

With our “do-it-for-me” data enhancement services, you can:

  • Track valuable first-party data from your website visitors, leads, and current customers and clients
  • Gain deep insights into your leads and prospects
  • Measure the performance of your current strategies and processes
  • Understand which channels and strategies encourage your leads to convert
  • Optimize your existing strategies to drive more sales and revenue
  • Launch data-driven sales processes and marketing strategies
  • Personalize audience experiences
  • Generate more high-quality leads
  • Close more deals
  • Earn a higher ROI

With our hassle-free data enhancement services, you can leverage your audience data to generate more high-quality leads, earn more conversions, and ultimately grow your business.

Maximize your sales and revenue with data enrichment services

Are you ready to gain deep insights on your leads to drive more sales with no effort on your part? We’ve got you covered.

Our award-winning team knows how to collect and analyze the data that matters most to your bottom line using advanced sales and marketing technology.

We’ll help you gain valuable insights into how your leads discover your brand and interact with your website, so you can optimize your processes and strategies to boost your sales.

Fill out the form on this page to learn more about how our data and lead enrichment services can help grow your business!

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