Nutshell is super user-friendly and intuitive

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Nutshell is both simple and powerful

The Best CRM Industrial Companies Need

As an industrial business, if you want to close more deals, you need to manage long sales cycles, multiple contacts for single projects, and numerous leads at once. Nutshell’s customer relationship management (CRM) platform makes it easy to stay organized, increase efficiency, and turn more leads into new clients.


Industrial companies we work with:

How CRM software helps industrial businesses

CRM software is a powerful tool that helps industrial businesses manage and communicate with their leads, automate their sales processes, and generate reports on their sales performance.

If your business is like most in the industrial manufacturing industry, you have long sales cycles, multiple points of contact at a single company, and potentially hundreds of leads in your pipeline at once. Trying to juggle all of those tasks using a spreadsheet just isn’t effective. You’ll end up losing leads to competitors, slipping up on communications, and struggling to connect multiple data silos.

A CRM system solves all of those problems and more. The right CRM can help your sales and marketing teams:

Features to look for in your industrial business CRM

Choosing a CRM for your industrial company is a major decision that requires plenty of research and consideration. Every CRM provides different features at various price points, so it’s important to compare each CRM’s offerings with your company’s needs.

Your industrial company relies on a steady flow of leads and clients so you can sell your products and services. And to accomplish that, there are a few features your industrial company needs in a CRM.

Fortunately, managing your leads and customers is just what Nutshell’s CRM software for industrial companies helps you do. Get a snapshot of our platform’s key features and how they can help grow your industrial company below.

Pipeline management to manage hundreds of deals at once

At Nutshell, we understand that industrial businesses often have complicated pipelines with complex sales processes, multiple points of contact, and lots of tasks for sales reps to juggle. When your pipelines and sales processes are more complex than other businesses, the solution your team needs is enhanced pipeline management.

That’s why our sales pipeline management features help you streamline your sales process.

You can:

  • Automatically move leads to the next stage of your funnel and send email drip sequences to encourage quicker conversions.
  • View and manage your sales pipeline 4 different ways (chart, map, board, or list) so that your sales reps can choose the best option that works for them.
  • View the source of your leads, their stage in your sales funnel, and which actions you should take next to close the deal.

With these insights, you can learn which channels and campaigns drive the most leads for your business. As a result, you optimize your strategies to drive even more high-quality opportunities.

Plus, you can keep track of all your leads in a single dashboard, so you never have to worry about a lead falling through the cracks.

Sales automation to support long sales cycles

Sales Email Drip

Let’s face it, one sales rep can’t follow up with reminders and send resources when a sales cycle is upwards of 6 months to 1+ years. Yet certain sales tasks are critical for nurturing your leads and turning them into customers. That’s where sales automation comes in.

Nutshell’s sales automation features allow you to customize your sales process and maximize your team’s efficiency.

Here are some of the ways industrial businesses use Nutshell’s sales automation:

  • Define how leads are auto-assigned to sales reps
  • Provide your team with guidance and reminders at each stage of the sale
  • Reduce non-selling activities
  • Craft custom touchpoints with key decision makers purchasing your equipment or products


Nutshell’s sales automation features help you and your team save tons of valuable time throughout your day.

With Nutshell, you can eliminate repetitive, time-consuming tasks, like manually entering client data or sending emails.

For example, you can send personalized emails tailored to your leads’ interests when they complete a specific action on your website, nurturing them to take the next step toward conversion with no effort on your part.

That means your team can spend more time closing deals, boosting your sales and revenue.

Contact management to store, organize, and manage customers & prospects

Another essential feature for industrial businesses to look for in a CRM is contact management. You need to interact with many different leads, prospects, and customers, all with unique needs and requirements. Tracking and organizing your contacts’ information is critical for nurturing relationships with each of them.

Say goodbye to multiple spreadsheets filled with a mix of phone numbers and emails, and say hello to your single source of truth for lead and client information with Nutshell.

When you interact with multiple decision makers for just one company, it’s easy for you and your sales team to get confused about who they should contact and when. Nutshell keeps all your contacts for each prospect organized so you can find the information you need.

Easily import your contacts, calendar events, and emails from any source and get your team up and running on day one with our contact management features.

You’ll have a central repository of lead and client contact information and a complete overview of every interaction your team has with leads and clients.

By storing all this information in Nutshell, you can easily keep in touch with your leads with the right message at the right time to encourage them to convert.

Plus, you can stay in touch with your current clients to keep your brand at the forefront of their minds to build brand loyalty.

Sales reporting to view & track performance

To grow your business, you must constantly improve your processes and strategies to drive more sales and revenue. Be sure your CRM offers you plenty of reporting and analytics tools so your team can easily see what’s working and determine how to improve.

Luckily, Nutshell’s CRM software for industrial companies helps you do just that.

With our custom, easy-to-understand reports, you can:

  • View and track your sales performance
  • Forecast your future sales
  • Monitor your lead volume and sources
  • Analyze lost deals
  • View how clients advance through your sales funnel
  • Download presentation-ready charts and graphs

Our reporting features help you easily see which strategies and processes drive the most sales for your business. That means you optimize and improve your processes to ensure they drive better results so you can earn a higher return on investment (ROI).

Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.

Mark M. Southwestern Scale Co.

I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.

Craig C. Thermal-Tec

We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.

Daniel H. EOS

When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.

Jason C. Arrow Container Corp

Get more from your CRM with integrations

When your business invests in a CRM, you also benefit from additional software integrations. Integrating the software you currently use with your CRM keeps all your data synced and accessible so your team can make better business decisions.

Here are a few types of integrations that Nutshell’s CRM for industrial businesses offers:

Why use Nutshell CRM for industrial sales?

So, why use Nutshell’s CRM software for industrial companies over another platform?

At Nutshell, we understand how competitive the industrial industry is, and how long the sales cycles can be. That’s why we built an easy to use CRM equipped with built in functionality that helps industrial businesses manage & automate their sales processes to close more sales.

With Nutshell, you’ll get:

Say goodbye to juggling multiple tools and platforms to grow your business, and say hello to your all-in-one sales and marketing solution with Nutshell.

G2 review from construction industry pro

But don’t just take our word for it.

Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like you achieve and exceed their goals!

Read customer stories

Explore our plans

All plans include unlimited CRM contacts, unlimited data storage, and technical support from real human beings.

Billed Annually
Billed Monthly

Simple, flexible CRM that helps teams organize their contacts, leads, and conversations.

$16 per user per month

  • Unlimited Data, People, Company & Leads
  • Contact management and communication timelines
  • Email and calendar sync
  • Customizable single sales pipeline
  • Sales and lead reporting
Explore plan

CRM, sales automation, and advanced reporting to help your team maximize every opportunity.

$42 per user per month

  • Everything in Foundation, plus…
  • Sales automation
  • Multiple pipelines
  • Personal email sequences
  • Full reporting suite, including Activity, Funnel, and Forecast reports
Explore plan

No limits. No caps. No nonsense. Our tier that gives your team the most firepower.

$67 per user per month

  • Everything in Pro, plus…
  • Unlimited pipelines
  • Unlimited custom fields
  • Unlimited teams
  • API support
Explore plan

When you choose Nutshell as your Industrial CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team. Learn More

Start growing with the best CRM for industrial companies today

If you’re ready to grow your business with the best CRM for industrial companies, Nutshell is here to help.

With our top-tier platform and friendly team, you’ll have every tool you need to drive sales and revenue for your industrial company. And the best part? You’ll have it all in one single platform.

Start your free trial to get started with our CRM software right away, or contact us to learn more about how we can help your company make waves in your industry!

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