Powerful email marketing for every budget
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Integrating your email marketing platform with your CRM is a marketing game-changer. Nutshell Campaigns provides a comprehensive view of your relationships that you can capitalize on for higher revenue—making it a great Mailchimp alternative. Plus Campaigns is built directly into Nutshell, so you don’t have to rely on a third-party integration.
Nutshell Campaigns stands above Mailchimp for its:
Mailchimp is an email marketing platform that’s been around since 2001 and offers automation, email templates, reporting, and other features.
Nutshell Campaigns is the email marketing add-on for Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell Campaigns connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.
With essential email marketing features like a drag-and-drop email editor, powerful audience segmentation, and multi-email drip sequences, plus advanced solutions like an AI writing assistant, Nutshell Campaigns is built to help you turn subscribers into buyers.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Whether you’re an email marketing newbie or a professional, Mailchimp is likely on your radar. Mailchimp does offer some useful features—but without sales integration and with sneaky overage costs and seat limitations. For small and midsize businesses looking to strengthen customer relationships and drive sales, is Mailchimp worth it?
Nutshell Campaigns is the Mailchimp alternative that offers a one-stop shop for your customer relationship management, sales, and email marketing operations. Plus, Nutshell Campaigns is priced for your entire company.
Take a look at these email marketing platforms side by side to see for yourself why Nutshell Campaigns comes out on top.
Nutshell Campaigns works hand-in-hand with Nutshell, so you can create marketing audiences from your CRM contacts based on any combination of attributes you choose. Set up email drip sequences to reach out to new leads, target lost customers with a win-back campaign, and more—then let Nutshell Campaigns handle the sending
With Mailchimp, your marketing and sales contacts remain separated—which can cause headaches for your team and slash your marketing effectiveness. Plus, it’s one more subscription to juggle.
Want to send a welcome series to your new customers, follow up with webinar attendees, and reach out to clients you’re hoping to upsell? Mailchimp makes you pay for a higher plan if you want to create more marketing audiences.
We won’t stop you at one, three, or five audiences like Mailchimp—add as many audiences as you want to make sure you’re sending the right messages to the right people.
Getting your entire marketing team onto your email marketing platform keeps everyone in the know about how your marketing strategy connects to your overall business objectives. But Mailchimp limits its customers there too. If you have a marketing team larger than five people, you’ll have to pay for a Mailchimp Premium plan.
With Nutshell Campaigns, pricing is for your entire company. Once you get your team on your CRM, paying for Nutshell Campaigns becomes as simple as calculating your marketing contacts.
Then sales reps can see which campaigns you’ve sent to your leads and which emails they’ve opened, and marketers can keep tabs on who’s advancing through your funnel—all so you can optimize your sales and marketing strategies.
Mailchimp’s plans can get very expensive very quickly. You’ll have to pay more to use features like email drip sequences, send more emails, add another teammate to your plan, and increase your contact limit—and overage costs can rack up unexpectedly too.
We charge based on number of contacts—that’s it. So whether you’re the only marketer for your organization or you have a team of 20, your Nutshell Campaigns cost stays the same. And we’ll never tack on overage costs.
If you want features like email scheduling, drip sequences, A/B testing, and pre-built email templates, the free version of Mailchimp won’t cut it. But you’ll have to pay more for these email marketing essentials.
Nutshell Campaigns customers get all of our features, whether you’re paying for 100 contacts or 1 million. We think it’s the best way to help you build an email marketing strategy that drives results for your business.
Nutshell Campaigns vs the 4 tiers of Mailchimp (updated January 2024)
Nutshell Campaigns is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. Mailchimp has 4 plans to filter through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple. Mailchimp offers starting pricing and then increases your price based on the number of contacts.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Nutshell Campaigns
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
See how your email marketing turns into real business opportunities.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Mailchimp has multiple levels of overages for all except their free plan
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns!
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Nutshell Campaigns.
The ability to harness the power of AI to help you write your email content.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Easily set up custom domains in Nutshell to improve email deliverability and enhance brand recognition.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Nutshell Campaigns offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Not only does Nutshell Campaigns offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
Test multiple parts of your email content at once. There is currently no easy way to do this easily in Nutshell.
Allows you to choose a later time or date to send out a marketing email.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell Campaigns is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell Campaigns can help your business level up its outreach and drive higher revenue.
Have a question? Need a volume discount? Send us a message or book a meeting with a Sales rep to start the conversation.
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