“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Your email marketing platform should take you to new heights, not limit your company’s growth potential. Unlike Mad Mimi, Nutshell Campaigns maximizes your marketing impact with sales integration, advanced features, and email click notifications to give your business the edge.
Nutshell Campaigns stands above Mad Mimi for its:
Mad Mimi is an email marketing platform that offers features like list management and reporting. Mad Mimi was acquired by Go Daddy in 2014, and since then, the software has seen very few updates.
Nutshell Campaigns is the email marketing side of Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell Campaigns seamlessly integrates with your CRM to give your entire team insight into your contacts’ engagement so you can advance leads toward a sale.
Nutshell Campaigns includes essential email marketing features like multi-email drip sequences, a drag-and-drop template editor, and laser-focused audience segmentation. Plus, with Nutshell Campaigns, you’ll get more advanced functionalities like an AI writing assistant and custom-coded templates.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Searching for the perfect email marketing software? Mad Mimi is one contender. But Mad Mimi limits your company’s growth with its lack of advanced features and flexibility. While the platform may be sufficient for some small businesses, it doesn’t provide many of the email marketing tools you need to grow.
If you want an email marketing tool that will help your company reach—and exceed—its marketing and sales goals, Nutshell Campaigns is the best Mad Mimi alternative.
Compare these two email marketing platforms to see which is the better option for your business.
Knowing how to move your email subscribers toward a sale is vital for marketing success. And your messaging all depends on where subscribers are in your sales funnel.
Nutshell Campaigns works hand in glove with Nutshell, so you can easily create dynamic marketing audiences from your CRM contacts based on any combination of attributes. Send automated email drip sequences to reach out to new leads, target lost customers with a win-back campaign, and more—then let Nutshell Campaigns handle the sending.
Need to see how your marketing emails are impacting your leads? Since Nutshell Campaigns is built directly into Nutshell, you can go to your Lead timelines to see who opened an email and how many times, plus what links they clicked—so you know exactly how your marketing efforts are helping drive sales.
While Mad Mimi integrates with a few CRMs, it doesn’t provide complete sales integration like Nutshell Campaigns. You’ll need to add an integration to gain in-depth insight into your customer relationships.
At Nutshell, we know your goal isn’t just to grow subscriber lists—it’s to develop relationships and drive revenue. It’s why Nutshell Campaigns offers advanced email marketing features like A/B testing to optimize your messaging, unlimited landing pages to drive conversions, completely customizable web forms to collect visitor information, and more.
But Mad Mimi? It doesn’t have A/B testing, customizable web forms, landing pages, or email click notifications. Mad Mimi also lacks basic email marketing features like contact profiles and tags.
And unlike Mad Mimi, Nutshell is constantly seeking to make its platform the best it can be for customers, regularly adding new product updates and features to help you get the most out of your email marketing and CRM platform.
Nutshell Campaigns has an easy-to-use interface that simplifies the process of building professional email campaigns. Our beautiful templates and drag-and-drop editor let you customize your email content and design to fit your brand and audience.
Mad Mimi’s design and interface are significantly outdated—it’s one of the biggest complaints from users. Template options are limited, and many editing options are difficult to find. When your software is difficult to use, it wastes valuable time.
Email click notifications let you know when a user clicks a link in your email newsletter, broadcast, or drip campaign. The feature helps your team identify the most interested contacts so you can get in touch with them as soon as possible.
With Nutshell Campaigns, you can see exactly which subscribers clicked which links in your messages and configure settings to notify you right away when they do. The result: You know who your most engaged contacts are and can prioritize follow-up accordingly.
Sending out marketing emails and want to see how they impact your leads? Since Nutshell Campaigns is built directly into Nutshell, you can head over to your Lead timelines and see who opened an email and how many times. Seeing which marketing emails help drive more sales just makes good business sense.
AI has immense power to improve your team’s efficiency. And Nutshell Campaigns features an AI writing assistant that can correct grammar mistakes in your email campaigns, automatically change the tone, use active voice, and even translate your content to another language—all with a single click.
Nutshell Campaigns vs the 4 tiers of Mad Mimi (updated February 2024)
Nutshell Campaigns is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. Mad Mimi has 4 plans to sift through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Mad Mimi charges overage fees for exceeding the email send limit on your plan. For every 1,000 emails you want to send over your limit, you have to pay $0.40.
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Nutshell Campaigns. Adding multiple users is an add-on for Mad Mimi customers.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Since Nutshell Campaigns works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales. While Mad Mimi offers a handful of integrations, their customers won’t get the benefits of using an email marketing tool built right into their CRM.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads. Mad Mimi customers can only create email signup forms.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM. Mad Mimi lets customers direct their email recipients to landing pages on their site, but it doesn’t provide a landing page builder.
With Nutshell being a CRM, you’re all set to use your customer data in Campaigns! Nutshell lets you create detailed contact profiles for your subscribers, save important notes, and even see a complete timeline of your relationship history. With Mad Mimi, you can only store basic information about your contacts.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Nutshell Campaigns offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
The ability to harness the power of AI to help you write your email content.
Not only does Nutshell Campaigns offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
Nutshell Campaigns lets you create contact segments that automatically update whenever a contact meets the criteria, plus include fields that automatically update with your contact’s information.
Nutshell Campaigns gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior. In Mad Mimi, drip sequences are an add-on.
Allows you to choose a later time or date to send out a marketing email.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Nutshell Campaigns.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
If you’re running a small business, you may not think advanced email marketing features like A/B testing, landing pages, or an AI writing assistant are necessary. But they make all the difference between campaigns that bore and campaigns that wow.
A/B testing enables you to discover the messaging that’s proven to convert your contacts. Custom landing pages optimize your digital marketing campaigns by engaging visitors. And Nutshell’s AI writing assistant saves you time when you need to correct grammar mistakes, change the tone, or even translate your emails into another language—so you can efficiently elevate your content.
Using advanced email marketing features like these gives you a competitive edge. And all Nutshell Campaigns customers have access to our advanced features, whether you’re paying for 100 contacts or 1 million.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell Campaigns is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, an intuitive email builder, and advanced features like A/B testing and click notifications on every plan, Nutshell Campaigns can help your business level up its outreach and drive higher revenue.
Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!
