Powerful email marketing for every budget
“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Your email marketing platform should take your company to new heights, not limit your growth potential. Unlike ActiveCampaign, Nutshell Campaigns maximizes your marketing impact with seamless sales integration, email click notifications, and essential email marketing features for every plan.
Nutshell Campaigns beats out ActiveCampaign for its:
ActiveCampaign is an email marketing tool with additional sales management and marketing features.
Nutshell Campaigns is the email marketing side of Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell Campaigns seamlessly integrates with your CRM to give your entire team insight into your contacts’ engagement so you can advance leads toward a sale.
Nutshell Campaigns includes essential email marketing features like multi-email drip sequences, a drag-and-drop template editor, and laser-focused audience segmentation. Plus, with Nutshell Campaigns, you’ll get more advanced functionalities like an AI writing assistant and custom-coded templates.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
On the hunt for an email marketing solution that helps you nurture relationships and close more deals? You may have come across ActiveCampaign. But ActiveCampaign lacks seamless sales integration, imposes sneaky overage fees, and locks several essential email marketing features behind more expensive plans.
If you want an email marketing tool that will help your company reach—and exceed—its marketing and sales goals, Nutshell Campaigns is the best ActiveCampaign alternative.
Compare these email marketing platforms head-to-head to determine which will really help your company thrive.
Since Nutshell Campaigns is built into your CRM, your marketing team has better insight into what drives sales than ever before.
Want to know what products a contact is really interested in? View a record of every interaction they’ve had with your team so you know how to personalize your outreach.
Sending out marketing emails and want to see how they impact your leads? You can head over to your Lead timelines and see who opened an email and how many times—plus what links they clicked.
It just makes good business sense to be able to see what marketing emails are helping drive more sales. And ActiveCampaign only provides limited insight into your relationships with contacts.
Email click notifications let you know when a user clicks a link in your email newsletter, broadcast, or drip campaign. The feature helps your team identify the most interested contacts right away so you can get in touch with them as soon as possible.
In Nutshell Campaigns, you can set up email click notifications to send to different teammates when specific links are clicked. For example, enable notifications to your marketing director when someone clicks on a webinar signup link and to your social media marketer when they click on your social links—so you can seize the opportunity to reach out.
But with ActiveCampaign? No such luck.
Features like a marketing channel attribution report, landing pages, web forms, and custom domains are essential tools in an email marketer’s toolkit. But ActiveCampaign reserves these features for customers on its more expensive plans.
Unlike ActiveCampaign, Nutshell Campaigns gives all its customers access to these essential email marketing features and much more—whether you’re paying for 100 contacts or 1 million.
Getting your entire marketing team into your email marketing platform ensures everyone understands how your marketing strategy and overall business objectives connect. But ActiveCampaign limits its customers there, too. Each ActiveCampaign plan has strict user limits, meaning you’re forced to pay a higher rate to get everyone in.
With Nutshell Campaigns, pricing is for your entire company. Once you get your team in your CRM, paying for Nutshell Campaigns becomes as simple as calculating your marketing contacts.
Then marketers can see which campaigns you’ve sent to your leads and which emails they’ve opened, and sales reps can keep tabs on who’s advancing through your funnel—all so you can optimize your sales and marketing strategies.
ActiveCampaign bases its pricing on the number of contacts, email send limits, and the number of users, making it challenging to determine which plan is best for you. And considering its strict user limits that force companies into higher plans, it may not be an affordable option for many businesses. Plus, ActiveCampaign charges monthly overage fees for exceeding your email send limit.
Nutshell Campaigns offers simple pricing based on your number of contacts—that’s it. We never charge overage fees and aim to provide all the features your team needs for an affordable price—whether you’re paying for 100 contacts or 1 million.
Nutshell Campaigns vs the 4 tiers of ActiveCampaign (updated February 2024)
Nutshell Campaigns is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan. ActiveCampaign has 4 plans to sift through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. ActiveCampaign charges a monthly recurring charge for additional email sends over their plan limits, which can reach up to $800.
Some email providers will impose a limit on how many contacts you can have in your plan—Nutshell doesn’t. If you have more than 50,000 contacts, you have to contact ActiveCampaign for pricing.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Nutshell Campaigns.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Nutshell Campaigns will alert you as soon as someone clicks on a link, giving you up-to-the-minute insights on who’s engaging with your emails.
Nutshell’s marketing attribution report shows you where your best leads are coming from and the rate at which you’re closing them. This type of report is critical for getting insight into how your marketing channels are performing.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Nutshell Campaigns.
The ability to harness the power of AI to help you write your email content.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads.
Connecting a custom domain to your email marketing platform enhances brand recognition and improves email deliverability rates. In Nutshell, all customers can connect as many custom domains as they want. ActiveCampaign only lets customers on their higher plans create custom domains, and only one per account.
Connecting your email marketing tool to your other apps is critical for team efficiency and keeping your data synced everywhere you work. Nutshell offers dozens of native integrations, plus thousands more through Zapier and our AppConnect solution.
With Nutshell Campaigns, you can keep track of basic information as well as see a history of your relationship with the contact and keep detailed notes on their profile. ActiveCampaign lets you record basic information about your contacts and keep notes, but it doesn’t provide a detailed history of your relationship like Nutshell’s timelines.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Since Nutshell Campaigns works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales.
Nutshell Campaigns gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior.
Nutshell Campaigns offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Segmenting your audience is critical for targeting the right people with your messaging. Nutshell Campaigns provides advanced segmentation features.
If you’re not a designer or not comfortable with code, you u003cbu003eneedu003c/bu003e this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Allows you to choose a later time or date to send out a marketing email.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Support articles and videos to help you set yourself up.
Speak to a real human during business hours.
Create a ticket through a support email.
No matter how smoothly an email marketing platform can automate your campaigns, you’re not getting the best results if it doesn’t work seamlessly with your sales data. That’s why integrating your email marketing tool with your CRM transforms your marketing—and sales—efforts.
With an all-in-one CRM and email marketing solution, your marketing team can analyze customers’ preferences, instantly create email audiences from customer segments, and automate campaigns to reach leads wherever they are in your sales funnel.
Nutshell Campaigns lets you do all of this and more. Because it works hand-in-glove with our CRM, your team can track email engagement like opens, clicks, and conversions for individual customers and leads, giving you invaluable insights you can use to make a sale.
Nutshell Campaigns also allows you to segment your contacts based on factors like purchase history, demographics, and how long they’ve been a customer to send highly targeted emails that drive conversions. Send special discounts to your long-term customers, create follow-up campaigns for the people who clicked a link in your monthly newsletter, and much more.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to receive notifications when someone takes an interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can get notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest––and then optimize their strategy accordingly.
And since Nutshell Campaigns works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell Campaigns is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, email click notifications, and essential features like landing pages and web forms available for all customers, Nutshell Campaigns can help your business level up its outreach and drive higher revenue. And with free live support offered to all users and automatic data imports (even during your free trial!), Nutshell empowers you to close more deals without sacrificing the features—or friendly support—you deserve.
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