Advanced CRM Techniques and Strategies

Wouldn’t it be nice to predict the future? With predictive analytics and sales forecasting through your CRM, you can come pretty close to it.

Predictive analytics involves analyzing customer data and identifying trends or patterns to predict the likelihood of future events like sales or conversion rates. Many businesses use advanced CRM techniques like predictive analytics and forecasting because they bring two major benefits to the table: effective data analysis and smarter business decisions.

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• Unlocking Growth With CRM-Powered Predictive Analytics and Sales Forecasting

By understanding your customers through advanced CRM techniques and strategies like predictive analytics, your team can make smarter business decisions with confidence and improve your return on investment (ROI).

Predictive analytics and sales forecasting positively impact three major aspects of your business:

• Marketing: Uncover your most effective marketing channels through predictive analytics to strengthen your marketing efforts and create more effective campaigns.
• Sales: Pinpoint effective sources of revenue with sales forecasting and predictive analytics so your team can continue supporting sales efforts that drive the best results for your bottom line.
• Customer service: Understanding your customers and their behaviors better through predictive analytics means you can effectively anticipate their needs, offering better customer service experiences.

Machine learning tools can use data analysis to interpret customer data, identify common characteristics among your customers, and use that information to create customer segments.

Customer segmentation is the process of grouping customers based on things like demographics and behaviors. Through this process, your business can better understand the people that make up your audience and tailor marketing campaigns to those specific segments. Doing so can lead to more effective campaigns that convert more leads and improve your ROI.

With the data you collect from your machine learning tools, you can use your CRM’s automation tools to create drip sequences. Drip sequences are automated email marketing campaigns that are triggered by different criteria.

For example, if your machine learning tool helped you to identify that your website’s blog pulls in a lot of subscribers, you can set up a drip campaign that automatically triggers emails when someone new subscribes to your blog.

1. Collect customer data

Getting a 360-degree view of your customer starts with collecting data. There are two major ways you can do this:

• Use a CRM: CRM systems can automatically pull data from different sources and organize it in one central database so your company can easily view it at any time without having to jump from platform to platform.
• Direct customer engagement: Pull helpful data from day-to-day interactions with customers. Things like feedback surveys, interviews, and customer service interactions are great ways to get helpful insights about your audience.

2. Analyze your data

With your CRM reporting features, analyze your customer data by looking for patterns and trends. Are your campaigns more successful with specific demographics? Do you notice certain platforms that customers are more active on? Look for key insights within your data that can help you make informed decisions about your future campaigns.

You don’t want to stare at endless pages of data, do you? With advanced data visualization and reporting, you can make data analysis easy. Data visualization is exactly what it sounds like: Visually representing your data so it’s easier to understand and interpret.

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• Unlock the Power of Data: Advanced Data Visualization and Reporting With Your CRM

Besides making data analysis easier, advanced data visualization makes spotting patterns and trends easier. Looking at numbers is one thing, but being able to see growth through bar graphs and spot outliers through histograms or scatter plots? That’s a game-changer.

Additionally, advanced data visualization and reporting tools in your CRM allow you to identify new areas of opportunity for sales and marketing efforts. When it’s easier to spot trends and outliers in your data, you can more quickly spot areas where you can amplify your marketing campaigns and expand your sales efforts.